Packaging and Branding Development

For this project, we were tasked with developing branding and packaging for a fast food restaurant concept. I chose to design a restaurant specializing in tater tot hotdish, offering a variety of creative takes on this classic comfort food. My goal was to create branding that felt playful and approachable while maintaining a cohesive and professional design.

To achieve this, I incorporated a halftone tater tot graphic, paired with a bright and warm color palette, and added whimsical, pun-inspired phrases to enhance the fun, lighthearted aesthetic. The packaging suite included designs for takeout bags, food containers, cups, napkins, silverware holders, and even wet wipes, ensuring a consistent and memorable customer experience across all touchpoints. This project allowed me to experiment with bold, unconventional branding while delivering a polished and engaging concept.