Packaging and Branding Development

For this project, we were tasked with creating a series of branding and packaging designs for three liquid products. I chose to focus on balsamic vinegar, olive oil, and cooking wine, aiming to break away from the traditional minimalist aesthetic typically associated with these products. Instead, I developed a more playful and vibrant approach to appeal to a broader audience.

Expanding on the original scope, I designed not just three products and one box, but a comprehensive collection featuring nine bottles and three distinct gift sets. Each set highlights a trio of infused or flavored balsamic vinegar, olive oil, and cooking wine, tailored to celebrate different cultural cuisines. The cuisines I explored include Mexican, Chinese, and Italian, with the packaging and branding reflecting the unique flavors and cultural inspirations of each.